Documentary filmmaker Kenjiro Fujii takes a look at the history of a distinctly Japanese brand of softcore pornography in this extensive examination of the pinku eiga genre (ピンク映画 Pinku eiga or Pinkeiga). For more than 40 years, so-called pink films have served as both a key source of revenue for the Japanese film industry as well as a launching pad for the careers of such mainstream filmmakers as Kiyoshi Kurosawa. After providing a detailed history of the still-profitable and popular genre through interviews with a variety of behind-the-scenes players and clips from such classic pink films as Fish Bait Boobies, director Fujii shifts his focus to the production of an upcoming pink film to offer a glimpse into the creative and stylistic evolution of the genre.