Larry Williams and Jean Strange happen onto each other after they both spent time behind bars for scamming the public. Larry tries to propose an idea, but Jean is not having any of it, at least right off, but soon enough she's listening to his scheme and showing interest. Larry wants to start up what he calls a legitimate business by resurrecting a defunct health and fitness magazine. He garners the financing from their old pal, Dan Healy, and then they recruit two Olympians to unwittingly front the operation, but the magazine's biographies accompanying the cheesecake and beefcake photo spreads under the guise of health and fitness soon leads to a split, forcing more conniving by Larry and friends.